WHAT IS THE FARM?
The Farm is a 30-acre, off-grid, nature retreat with organic gardens, fruit trees, and nature trails. It is a place to enjoy the simple life, where you can reconnect with all aspects of sustainable living.
The John Paul Mitchell Systems Awapuhi Farm was established over 25 years ago by Paul Mitchell and John Paul DeJoria. Paul Mitchell came to Hawaii after leaving a successful career of styling in England. Meanwhile, John Paul DeJoria had decided that he was ready for a career change after reaching the limit of what he could accomplish with other hair care companies. They were each in search of something new and different. Together they created John Paul Mitchell Systems. While pursuing a lifestyle that was more connected to nature and more in tune with their beliefs, they purchased the land in Pa’auilo, Hawaii that would become the Farm, and were inspired by the lush natural beauty, and the abundance of edible and medicinal plants. When they learned of the wild ginger that native Hawaiians had used for centuries to soften and condition their hair, Paul and John Paul decided to grow this plant on the Farm and use it in their line of hair care products. This was the beginning of the John Paul Mitchell Systems Awapuhi Farm.